Survival of the Fashionest

Survival of the Fashionest is a knitwear brand founded in 2017 by Dutch designer Joost Jansen. As an ironic statement about the fashion industry and the “survival of the fittest” theory, the brand wants to preserve knitwear heritage and the values of traditional craftsmanship in Europe.

  1. Survival of the Fashionest

    pablo comb brown

    From £380.00

  2. Survival of the Fashionest

    janus multi reversible

    £438.00

  3. Survival of the Fashionest

    alexandra brown

    £418.00

  4. Survival of the Fashionest

    alexandra camel

    £418.00

  5. Survival of the Fashionest

    narcisse comb black

    £445.00

  6. Survival of the Fashionest

    luba comb black

    £565.00