ABLONDI is a womenswear fashion brand based in Italy, founded by Arianna Ablondi Pedretti in 2023. Playing with contradictions, the brand is globally aware, yet deeply Italian. It is sexy and pop, yet intellectual. It plays with the opposites in Italian culture of cheap and chic, of north and south, of provincial and bourgeois. ABLONDI explores womenswear and its known hypersexualisation through the lens of a woman, as well as exploring function and utility through the same feminine eye.