Based in Italy, ABLONDI was founded by Arianna Ablondi Pedretti in 2023. Forever playing with contradictions, the brand is globally-aware yet deeply Italian; sexy and pop yet intellectual. It plays with the Italian opposites of cheap and chic, north and south, provincial and urban. ABLONDI explores womenswear and its known hypersexualisation through the lens of a woman, exploring function and utility through the same feminine eye.