The brainchild of a creative partnership between fashion obsessives and super stylists Anna and Ellona, MOTIRA is a freshly minted London-based brand. Inspired by fashion’s 90s obsessions – customisation, Thongs and a vintage jewellery sense of fun – MOTIRA invents a new breed of super-sexy pop-luxe underwear, both comfortable and stylish: jewellery meets thongs and glamour meets punk with a dose of quintessentially London individuality. That’s the MOTIRA ethos.