NORMFORM

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Basics that aren’t basic. NORMFORM is a London-based basics brand that is anything but.

We created NORMFORM because we were bored of the basics brands that are currently on the market. None of the existing brands catered to our creative community of friends or had the imagery and aesthetics that we were drawn to.

Guided by an a-cute attention to detail and the people that surround us, NORMFORM stands for those who don’t fit into the norm and helps you to feel comfortable in your own form.

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