Johanna Parv is an Estonian-born womenswear and accessories designer based in London. Parv established her namesake label after graduating from Central Saint Martins' MA Fashion course in 2020. The Isabella Blow Foundation scholar, Parv, has worked as a design assistant at Balenciaga and Christian Dior, accessories designer at Burberry, and designer at Soar Running. The professional women who cycle the city's bustling streets are the muses for Parv's expertly constructed garments designed with functional elegance, unparalleled by contemporary luxury and performance wear.