{"title":"PAIDEN","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePaiden was founded in London in November 2024. Now designed in Paris, but remaining made in London. Every product is conceived, patterned, and brought to production by the founder. The name is a combination of the founder's middle and last name. It sits adjacent to her identity without being fully hers, becoming an alias. Paiden’s design process explores the central tension between the who you are and the one you're becoming. Paiden is built around the idea of a wardrobe with intention. Pieces that move between contexts without effort, constructed to last beyond a season, designed with a precision that rewards closer looking. Each collection is produced in small runs, in collaboration with specialist makers in London, including some of the last remaining jersey factories in the UK.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0275\/2521\/8384\/collections\/755868166_18105650192165999_8118450804931370321_n.jpg?v=1792083240","url":"https:\/\/apoc-store.com\/collections\/paiden.oembed","provider":"APOC STORE","version":"1.0","type":"link"}